Who founded IMG?

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Multiple Choice

Who founded IMG?

Explanation:
This question is about the origins of a major shift in sports business: who started the modern athlete-management and sports-marketing model. The right answer is Mark McCormack, who founded International Management Group (IMG) in 1960. He began by representing Arnold Palmer and showed how a player’s value could extend far beyond competition through endorsements, sponsorships, and media rights. McCormack built IMG into a global agency that bundled talent management with marketing, events, and rights negotiations, effectively creating the blueprint for today’s sports agencies. The other figures were influential in sports leadership, but they did not found IMG.

This question is about the origins of a major shift in sports business: who started the modern athlete-management and sports-marketing model. The right answer is Mark McCormack, who founded International Management Group (IMG) in 1960. He began by representing Arnold Palmer and showed how a player’s value could extend far beyond competition through endorsements, sponsorships, and media rights. McCormack built IMG into a global agency that bundled talent management with marketing, events, and rights negotiations, effectively creating the blueprint for today’s sports agencies. The other figures were influential in sports leadership, but they did not found IMG.

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