Which two items are roles of the media organizations?

• A. Media directory, Media list
• B. Advertising rates, Market share
• C. Content calendar, Circulation figures
• D. Public relations, Event planning

Answer: (A)

Media organizations act as hubs for distributing information and coordinating outreach, so two fitting roles are those that organize who to contact and how to reach them. A media directory is a comprehensive catalog of outlets, editors, and contact details that helps brands, PR teams, and journalists know where to send stories. A media list is a targeted set of contacts for a specific topic or campaign, making outreach efficient and ensuring pitches land with the right people. Together, they illustrate how media organizations support communication flow and collaboration with external communicators.

The other options describe pricing, metrics, planning tools, or activities more affiliated with PR or advertising rather than the core channel functions of the media itself, so they don’t align as directly with the roles of media organizations.