Which term represents owned media?

• A. Paid media
• B. Owned media
• C. Earned media
• D. Shared media

Answer: (B)

Owned media covers the channels a brand owns and controls, like its website, blog, email newsletters, apps, and official social profiles. These assets let the brand control messaging, publishing cadence, and audience data, which is why they’re distinct from paid media (advertising you pay for), earned media (third‑party coverage you don’t pay for), and shared media (audience-generated content and conversations). So, the term that represents owned media is the one describing these self-managed channels.