Which term is not part of the Peso model?

• A. Paid media
• B. Shared media
• C. Social media
• D. Owned media

Answer: (C)

The PESO model groups channels into four buckets: Paid media, Earned media, Shared media, and Owned media. Social media isn’t a standalone category in that framework; it’s a set of platforms that can carry activities across those four buckets. For example, you can use paid media on social networks, earn media from third-party coverage about you, have content that fans share on social channels (shared media), or publish on your own social profiles and website (owned media). Because the framework is about the type of exposure and control, not the specific platform, social media itself isn’t one of the PESO buckets.