Which statement best describes the protection and usage of team logos in media?

• A. Logos are unprotected and can be used freely
• B. Logos can be used freely if not altered in color
• C. Logos and marks are protected; usage requires permissions, licenses, and adherence to style guides
• D. Logos may be used in blogs only

Answer: (C)

Logos are protected marks owned by teams or leagues, used to identify official entities and prevent consumer confusion. This protection means brands control who can use the logo, how it appears, and in what contexts, typically through licensing and brand guidelines. Even if a logo isn’t formally registered, many rights exist through common-law protection and the likelihood of confusion that the branding creates. The best usage approach is to obtain explicit permission or a license and follow the sponsor or league’s style guides, which specify where, how large, where to place, and what colors or treatments are allowed. This helps preserve brand integrity and avoids implying sponsorship or endorsement without authorization. Options suggesting free use or limited to nonaltered forms ignore these essential protections and controls.