Which sequence describes steps of a media campaign?

• A. Draft press materials and release schedule
• B. Create media list, Research and write press release, Send media list, Follow up, Capture media outreach
• C. Identify audiences, publish content, measure impact
• D. Coordinate interviews, distribute press kit, analyze results

Answer: (B)

In a media campaign, the steps flow from planning to execution to evaluation. You start by identifying who you’ll reach, which means building a targeted media list of outlets and reporters. Then you develop the messaging by researching and writing the press release so the content fits the audiences and outlets you’ve chosen. With the materials ready, you distribute them to the media list, aiming for the right timing to maximize coverage. After sending them out, you follow up with journalists to spark interest, answer questions, and encourage coverage. Finally, you capture what happened—track pickups, measure impact, and note results to inform future campaigns.

This sequence best reflects the end-to-end process: targeted planning, content creation, distribution, follow-up, and evaluation. The other options skim over important steps, like targeting outlets, ensuring a cohesive release, or measuring outcomes, or they jump into publishing or analysis without the full outreach workflow.