Which of the following is a PR model?

• A. The press agency
• B. Social media strategy
• C. Event marketing
• D. Public relations crisis plan

Answer: (A)

Public relations models describe how messages are spread and publics are engaged. The press agency model treats PR as pushing information out to the public mainly through media to generate publicity. It’s largely one-way: the organization crafts the message and the media republishes or broadcasts it to reach broad audiences, prioritizing visibility over two-way dialogue. That focus on generating publicity through media channels makes it a PR model.

The other options are not PR models in the same sense. A social media strategy is a channel-focused plan for engagement, not a classic PR model. Event marketing is a promotion tactic used to create experiences, not a foundational PR model. A public relations crisis plan is a protocol for handling emergencies, a specific plan rather than a general model of PR.