Which of the following is NOT listed as an asset of a sport organization?

• A. Brand
• B. Sponsorships
• C. Media rights
• D. Volunteer program

Answer: (D)

Assets are resources the organization owns or controls that can generate future economic benefits. Brand, sponsorships, and media rights all fit this idea because they have measurable value and can be monetized or licensed, contributing to future revenue. A volunteer program, while extremely valuable for operations and community engagement, isn’t something the organization owns or controls for future economic benefit in the same way, and it isn’t typically recorded as an asset on financial statements. That’s why the volunteer program is not listed as an asset.