Which is NOT a typical KPI for social media performance?

• A. Engagement rate, reach, impressions, video views
• B. Follower growth, sentiment
• C. Win-loss record
• D. Shares, comments

Answer: (C)

The main idea here is understanding what metrics count as KPIs for social media performance. Social media KPIs focus on how people see and interact with content: reach, impressions, and video views measure exposure; engagement metrics like engagement rate, shares, and comments show interaction; follower growth tracks audience size and potential reach; sentiment adds a gauge of audience attitude. A win-loss record, by contrast, measures competitive outcomes in games or matches, not how a brand’s social media content performs or resonates. So it isn’t a typical KPI for evaluating social media performance.