What is an embargo in PR?

• A. A form of propaganda
• B. A secret leak
• C. Giving someone something and determining when it can be released
• D. A full disclosure policy

Answer: (C)

Embargo in PR is a timing arrangement where you share news or data with reporters before it’s released publicly, with a promise they won’t publish until a specific date and time. This lets outlets prepare accurate, thoughtful coverage and coordinates a synchronized release to maximize impact. It’s not propaganda or a leak, since the information is shared with authorized journalists under an agreement and kept confidential until the designated moment. It’s also not a full disclosure policy, which would imply immediate or universal release; an embargo deliberately delays publication to a set moment.