What does Net Promoter Score (NPS) measure?

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Multiple Choice

What does Net Promoter Score (NPS) measure?

Explanation:
Net Promoter Score measures how loyal customers are to a brand by their willingness to recommend it to others. The standard approach asks people to rate on a 0–10 scale how likely they are to recommend the brand; those giving 9–10 are promoters, 7–8 are passives, and 0–6 are detractors. The score is calculated by subtracting the percentage of detractors from the percentage of promoters, yielding a range from -100 to +100. A higher NPS indicates stronger loyalty and advocacy, which often translates into growth through word-of-mouth and repeat business. While satisfaction can influence loyalty, NPS specifically targets advocacy and long-term loyalty, not just satisfaction. The other options refer to different, nonstandard names or misstate what the metric measures.

Net Promoter Score measures how loyal customers are to a brand by their willingness to recommend it to others. The standard approach asks people to rate on a 0–10 scale how likely they are to recommend the brand; those giving 9–10 are promoters, 7–8 are passives, and 0–6 are detractors. The score is calculated by subtracting the percentage of detractors from the percentage of promoters, yielding a range from -100 to +100. A higher NPS indicates stronger loyalty and advocacy, which often translates into growth through word-of-mouth and repeat business. While satisfaction can influence loyalty, NPS specifically targets advocacy and long-term loyalty, not just satisfaction. The other options refer to different, nonstandard names or misstate what the metric measures.

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