The sequence shown represents what in PR practice?

• A. Crisis response plan
• B. Event planning sequence
• C. A budget development process
• D. Steps of a media campaign: Create media list, Research and write press release, Send media list, Follow up, Capture media outreach

Answer: (D)

In PR practice, this sequence maps to the workflow of a media outreach campaign. It starts by building a targeted media list of reporters and outlets, then researching and crafting a press release tailored to those outlets’ interests. Next, the content is distributed to the media list, i.e., pitched to journalists. After that comes follow-up to answer questions and push for coverage. Finally, you capture the outcomes by monitoring coverage and measuring results to learn for future campaigns. This flow—message creation, targeted distribution, proactive outreach, and measurement—is characteristic of a media campaign, not of crisis response, event logistics, or budget development.