List the steps of a media campaign.

• A. Media list creation, Press release development, Distribution, follow-up, outreach capture
• B. Press release development, Media list creation, Distribution, follow-up
• C. Media list creation, Press release development, Distribution, follow-up, outreach capture
• D. Media list creation, Press release development, Follow-up, Outreach capture

Answer: (C)

The sequence reflects a practical workflow for a media campaign: first establish who you’ll reach by building a targeted media list, then craft a clear press release that conveys the news, followed by distributing that release to the identified outlets. After distribution, you follow up with journalists to encourage coverage and answer any questions. Finally, you capture outreach results to track which outlets picked up the story, the reach and impact, and other metrics to evaluate success and guide future campaigns. This order ensures targeting and messaging are solid before dissemination, engagement happens after outlets receive the material, and measurement comes last to inform improvement. Other options miss one or more essential steps or misorder them, such as omitting the outreach tracking or skipping distribution, which weakens the campaign’s effectiveness.