In crisis forecasting, sport managers should consider which two factors?

• A. Ticket sales; fan engagement
• B. Advertising opportunities; sponsorship values
• C. Media coverage; sponsorship costs
• D. Public relations; community outreach

Answer: (B)

In crisis forecasting for sport managers, the focus is on how a crisis shifts the monetization and partnership landscape. Advertising opportunities and sponsorship values capture that shift: a crisis can change the demand for ad space, the formats and timing that work best, and the rates teams can command, as well as alter how sponsors view the value of their investments—through brand safety, activation potential, and return on exposure. Understanding these two factors helps forecast revenue impact and guide strategic decisions on media buys, sponsor negotiations, and activation plans.

Ticket sales and fan engagement are important, but they describe consumer demand rather than the broader advertising and sponsorship ecosystem that crisis risk and opportunity often reshape. Media coverage with sponsorship costs mixes exposure potential with expense, but it doesn’t highlight the upside of new advertising opportunities or how sponsorship value may fluctuate in a crisis. Public relations and community outreach are crucial for reputation and stakeholder relations, yet they don’t directly address the market-driven valuation and monetization elements that crisis forecasting relies on.